What a website really costs in Belgium in 2026

In Belgium in 2026, a website costs anywhere from €1,200 for a professionally custom-built showcase site to over €20,000 for a complex platform built by an agency. Everything in between exists too, and that is exactly the problem: two quotes for the same need can differ by a factor of five. With me, showcase websites and landing pages start at €1,200, including design, development, SEO foundations in three languages and a contact form. In this article I break down the real price ranges by type of site, what explains the gaps between quotes, the recurring costs nobody mentions, and how to get a serious website without an agency budget.

Price ranges by type of site

Landing page: €800 to €2,500. One page, one goal: present an offer and convert. The ideal format for testing a business idea or supporting a campaign.

Showcase website: €1,200 to €5,000. A handful of pages: home, services, work, contact. This is the heart of my €1,200 offer, and the right choice for most independents and small businesses. The top of the range covers rich content, heavy multilingual work or custom animation.

Website with features: €4,000 to €12,000. Online booking, client area, filterable catalogue, payments. You are leaving presentation territory and entering software: the pricing logic starts to resemble what I describe in my article on mobile app costs.

Online shop or platform: above €8,000. Stock management, user accounts, logistics, invoicing. These projects get priced against a written scope, never a standard package.

A simple rule of thumb: if the site presents your business, you are in the first two categories. If it runs your business, you are in the last two.

What explains the price gaps

Four factors weigh more than everything else combined.

Custom versus template. A site assembled on a €60 template can be invoiced at €2,000, just like a site designed for you. The difference shows: a template looks like thousands of other sites and bends your content to its structure. A custom design starts from your business and builds around it.

Content. Who writes the copy? Who provides the photos? A site whose texts are written, translated and optimized for search costs more than one where you supply everything. It is the most underestimated part of most projects, and the part that decides whether the site convinces anyone.

Multilingual. In Belgium the question almost always comes up. A properly built trilingual site, with clean URLs per language and search optimization per market, is genuine additional work. Many cheap quotes simply ignore it, and the client finds out after signing.

The provider's structure. An agency bills a team and its overhead; an experienced independent bills the work. For a showcase site the difference is often one to three for a comparable result, because this type of project does not need five people on it.

Wix, Webflow or custom: the honest calculation

Online site builders promise a website for a few dozen euros per month, and for some situations that is a rational choice. Let's be honest about the full calculation, though.

A €30 monthly subscription is €360 per year, every year, forever. Add your own time: people who build their site themselves sink dozens of hours into it, then keep tinkering endlessly. If your hour has a value, the "free" website quickly becomes the most expensive of the three options.

The real limit is elsewhere: performance and search visibility. Sites generated by these platforms ship heavy, generic code. A well-built custom site loads in under a second and hands Google exactly what it asks for. For a business that lives on local visibility, that gap is measured in clients.

My advice, plainly: if you need one simple page and your budget is under €800, use a site builder, it is the right call. As soon as the site must seriously represent your business and be found on Google, custom pays for itself.

The recurring costs nobody warns you about

A website is not a one-off purchase. Here are the lines to budget, with honest orders of magnitude.

Domain name: €10 to €40 per year depending on the extension. A .be or .com is cheap; some extensions like .ai cost noticeably more.

Hosting: €0 to €30 per month. A well-built modern showcase site can run on infrastructure whose free tier is more than enough. That is the case for the sites I deliver: no server to rent, no hidden monthly bill.

Maintenance: depends entirely on the technology. This is the classic trap of plugin-based systems: endless security updates, extensions that break, backups to babysit. A modern static site has almost none of that. Always ask what yearly upkeep costs before signing.

Changes. Editing a text should cost little or nothing. Insist on knowing how small updates are handled, and at what rate, before choosing your provider.

What a €1,200 website includes with me

To make the number concrete, here is what my entry offer actually contains, as detailed on my pricing page: custom design, development, SEO foundations in three languages, a contact form, visitor statistics, and full launch. The site is fast, works properly on phones, and belongs entirely to the client: code, domain, accounts.

Typical delivery is one to two weeks. No mandatory monthly cost afterwards: a well-built showcase site runs on its own.

How to lower the bill without lowering quality

Prepare your content. Texts, photos, examples of sites you like: every element ready before the project starts saves billed back-and-forth.

Start small, but clean. Three excellent pages beat eight mediocre ones. A healthy site extends easily; a botched one resists repair.

Beware of both extremes. The €300 site delivered in two days and the €15,000 agency quote for five pages both tell a false story. The fair price of serious work sits between them, and an honest provider explains line by line what you are paying for.

Demand a written, fixed quote. The approved amount should be the paid amount. That is my rule on every project, and it should be the norm everywhere.

Want to know what your website would cost, precisely? Tell me about your project: a free 30-minute call, and you leave with a clear scope and a written number.